The Summit Wellness Group

Our SEO work for The Summit Wellness Group has resulted in hundreds of client admissions from organic search. When we began working with them, their website had limited visibility in one of the most competitive addiction treatment markets in the country.

Over the course of our partnership, we helped transform Summit from a site with little organic presence into an SEO powerhouse in the Atlanta treatment space. Through a combination of technical SEO, content strategy, content creation, link building, website architecture, and conversion optimization, we built a long-term acquisition channel that continues to generate qualified traffic and admissions.

Our work allowed The Summit Wellness Group to avoid spending money on PPC while achieving cost-per-acquisition numbers far below the industry average. Even after years of growth, organic search remains a primary driver of admissions for their two Metro Atlanta facilities.

Visit The Summit Wellness Group.

Key Results

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INCREASE IN ORGANIC TRAFFIC

WHITE HAT LINKS BUILT FROM UNIQUE REFERRING DOMAINS

TOP 3 RANKINGS FOR HIGHEST CONVERTING KEYWORDS

Services Provided


• Keyword Research                           • Link Building
• Content Strategy                              • Website Architecture
• Content Creation                             • Conversion Optimization

“This is a team of highly qualified individuals who deliver top-notch results! Our domain strength has skyrocketed with their help. It can be extremely difficult to find an SEO company that doesn’t put you on some auto-pilot system and you end up with some garbage backlinks. New Perspectives have exceeded in all areas with what they have told us they would do. Thank you for all of your continued help, honesty, and integrity behind the work you all have done for us!”

John Klempner, Director of Business Development at Summit

PROJECT SUMMARY

Client Background

The Summit Wellness Group is an addiction treatment provider based in Atlanta, Georgia. Their mission is to impact, educate, and humbly serve others through holistic and evidence-based treatment in a warm, supportive environment.

Summit seeks to change the way the world sees addiction and mental health. Their team focuses on providing bold, innovative, fun, and inspiring care for people seeking recovery.

Client Challenge

The Summit Wellness Group opened in Atlanta, Georgia, one of the fastest-growing and most competitive cities in the country for rehab centers.

They needed a long-term digital strategy that could consistently bring in new clients while keeping cost per acquisition as low as possible. They also wanted to avoid allocating budget to PPC, which is often expensive in the addiction treatment space.

Their key challenges included:

• Limited organic visibility at the start of the campaign
• Intense competition from established addiction treatment centers
• Need for consistent admissions from organic search
• Desire to avoid PPC spending
• Need for stronger website authority and rankings

Solution and Implementation

We started by completely redeveloping Summit’s website with a fresh design and an SEO-friendly framework. The new site structure was built to support both rankings and conversions, giving users a clearer path from search to inquiry.

Our in-house link building team created several linkable assets and launched targeted outreach campaigns at both the local and national level. These campaigns helped secure backlinks from authority websites, including major health publications, Georgia-based sites, and more than 50 college .edu websites.

Our content team rewrote and optimized Summit’s website content with a focus on high-converting search terms. The goal was to improve rankings while preserving Summit’s voice, brand, and compassionate approach to treatment.

We also provided guidance and support for generating genuine client reviews on Summit’s Google Business Profile. This helped strengthen local visibility and supported trust-building with prospective clients.

Results

We built The Summit Wellness Group’s website into a powerful organic search asset in the Atlanta addiction treatment market.

The website now generates more than 30,000 visitors per month and produces enough admissions from organic search to support Summit’s two Metro Atlanta facilities. Their SEO performance has allowed them to grow without relying on paid search.

Key outcomes included:

  • More than 30,000 monthly website visitors
  • Hundreds of client admissions from organic search
  • Top rankings for high-converting addiction treatment keywords
  • Stronger domain authority through white-hat link building
  • Sustainable lead generation without PPC spending
  • Organic visibility strong enough to support two treatment facilities

Today, The Summit Wellness Group’s website serves as a long-term growth engine for the business. Organic search continues to help them reach people seeking addiction treatment while keeping acquisition costs significantly lower than paid advertising.